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Landing Page - How To Create One That Is Relevant
Category: BusinessLets assumes that you already know have an adword campaign working with google or some
other form of advertisement that is sending your prospects to your personal landing page.
I will go over the requirement of an effective webpage as it relate to your ad and give
you some important tips on how to make your prospect want to opt in to your landing page.
Did you know that you have 7 seconds to grab your prospects attention before they push the
back button or leave your site? So what shows up when they open your page is all important. Your landing page must be relevant to the keywords that you used in either your adwords campaign or whatever media you chose to advertise your website.
The goal of a landing page is to build an instant emotional bond with your prospects, show them
you understand their needs and can take away their pains. From there you present you offer and
guide them to take action. Usually by opting in, buying or both.
This is where web-site copy and ad copy share the same thing in common. The tone, the balance
of features and benefits, the next call to action all must connect with the conversation already
going on in your prospects mind. What’s going on in their mind is what lead them to your page
in the first place, your ad and or adwords campaign.
Here are some examples. If you are selling a product on your web page like car stereo head units
and that is your keyword, then your ad should take that person to your entire display of head units.
Pioneer car stereo should take them only to Pioneer head units.
Some keywords may even lead to a persuasive sight that looks to change the prospects thinking
from one way to another. Say for instance a advertising in a keyword for one type of software
then when they get to your page you let them know the difference between your software and theirs and show them the benefits and extras that you bring to the table.
Let’s know look at your headline. Your website headline must be catchy and captivating. It must
cause the prospect to want to go further into what your website is talking about.
Establishing credibility is essential. The look and feel of your website has a lot to do with this point.
The font, colors, shapes, pictures you use, etc say a lot about whether someone will stay on your
site or even do business with you. Know that different markets respond differently. The best
way to tell what sells in your market is to look at others in your market. How are they representing on their pages, what are they saying, what color are they using, etc. Adding the personal
element adds to this as well. Depending on what your selling association logos go over well.
For example BBB, Verisign, paypal, etc.
Take time to consider what you want you page to accomplish and work toward the goal.
Matthew is Co-Founder of one of the most innovative internet businesses on the internet. He devotes his time, energy and, effort into making others and his team successful online. To learn how to they earn a Substantial Online Income go to: Free Life Now.
Tags: capture, design, ebook, online sales, optimization, page, landing