March
11
11
Insurance Agency Marketing Plan Expectations
Category: BusinessThe job of marketing is to promote your business and attract prospects. What’s done with those prospects is the job of the sales force. When measuring the success of your marketing plan, don’t focus on sales figures, but responses, inquiries and name recognition.
Here are some tangible ways to measure the success of your marketing program.
1. Effective marketing establishes your unique brand and selling proposition.
It clearly differentiates you from your competition. Effective branding of your unique selling proposition. What makes you different from your competition? What keeps your current customers with you? What would entice new customers in your door?